Ari Cochran

Marketer, writer, designer, & content creator. A chronically online all-rounder with a tea addiction. 🍵

01 — Introduction 👋

Hey! I'm Arianna, but you can call me Ari. I have ~9 years of experience in digital marketing, SaaS, and the creator economy. I 💖 AI and SEO. In my free time, I'm gaming with my wife, vlogging with my cat, or thrifting for your great aunt's duster coat.

02 — Experience 🦉

My work experience in a nutshell 🥜

Spoak (2023—2025)	Senior Growth Marketer
Freelance (2023)	Content Editor/Content Writer
Karat (2022)	Head of Marketing
PickFu (2022)	Head of Marketing
Podia (2018-2022)	Director of Content, Lead Content Marketer, Content Marketer
Freelance (2016—2018)	Content Marketer/Content Writer

Platforms & software in my wheelhouse 🛞

Google Analytics 4, Google Search Console, Google Tag Manager	Mailchimp, ActiveCampaign, Drip, Customer.io
Amplitude, Metabase, Looker Studio	Adobe Premiere/Photoshop/Audition, Capcut, Canva, Venngage
Ahrefs, Screaming Frog, Clearscope	Meta Ads Manager, Google Ads
Webflow, Contentful, WordPress	Looking for something I didn't list? Ask me about it! :) This list is not complete.

A quick look at my most recent portfolio 👀 (2023—Current)

Blog posts

A long-form SEO and affiliate article with shopping and design recommendations (January 2025).

Spoak's programmatic SEO

With SEO and AI tools, we launched 10K+ pages programmatic pages, gaining hundreds of leads monthly (and still scaling!) 📈

High converting landing pages

These pages enjoy a high CVR organically and close the gap between thinking about your product and signing up for it. 💵

Meta ads

Written and co-designed with our company designer, these ads deliver a LTV to CPA ratio of 4:1, just as it should be. 🪙

Onboarding automation

Planned, designed, & written by me. This four part automation enjoys a 60%+ open rate and prepares users for Spoak. 🤝

Abandoned cart automation

This 5-part campaign enjoys very high open rates at nearly 50% and some of our highest CTRs. 🖱️

Ratio, scale, and layout email course

A free email course and lead nurture sequence all in one. 📩

Calculator for interior designers

A calculator for invoicing interior design clients; serving as both a product in the app and a lead generator.

Product marketing updates

Every product needs to flaunt its updates sometimes! Here's a sampling of my product marketing emails.

A trip down memory lane in my portfolio (2022—2016) 💭

2022: A 3 Step Field Guide to Customer Research

In this step-by-step guide, I show you exactly how to use PickFu to do customer research. Long form blog content.

2021: How much should you charge for your online course? (132,000+ data analysis)

All writing, data analysis, and customized graphics created by me. Long form.

2021: Downloadable online course starter kit

I designed this workbook in Adobe InDesign as a lead magnet. On pages where this was offered, almost 50% of users converted.

2020: How much money can you make on a membership site? - Calculator

I built this calculator in uCalc as a content upgrade to Podia's membership articles and guides.

2019: The 4 step guide to writing a blog post from start to finish

A little on the nose, but here's a look at how I used to approach blog content, plus how I wrote about it. 👃

2019: Why choose Podia?

Conversion copywriting blog content. This page had a 20%+ CVR in last touch attribution.

2018: 16 fool-proof marketing strategies for online courses

One of my earliest long-form pieces of content with Podia.