Senior Growth Marketer

Spoak 🏠

Interior Design and SaaS

An interior design platform for all design lovers.

May 2023—January 2025

1. Launched Spoak’s programmatic SEO program, driving 6K organic users/month and 300+ leads/month within 10 months.

2. Designed and optimized landing and funnel pages, achieving conversion rates of up to 7% from organic traffic.

3. Managed six-figure ad budgets across Meta and Google, achieving a 4:1 LTV to CPA ratio through collaborative testing with agency partners.

4. Communicated pricing changes of up to 50%+ across a 10K+ customer base, ensuring smooth transitions.

5. Owned reporting and insights via Google Tag Manager, GA4, and Amplitude, identifying opportunities to optimize campaigns.

6. Managed email marketing automations and segmentation for B2B and B2C audiences, maintaining 48-60% open rates.

7. Provided website copywriting support and occasional customer service to align messaging and ensure a great customer experience.

Content Strategist & Editor

Freelance ✏️

January—May 2023

• Managed content deliverables and drove growth initiatives for SEO agencies serving SaaS clients.

• Provided editorial oversight, ensuring compliance across industries, with a focus on e-commerce, SaaS, and prescription services.

• Consulted on go-to-market strategies and conducted total addressable market (TAM) research for companies in the creator space.

• Advised on social media strategies to help small and medium-sized businesses (SMBs) increase engagement and optimize performance.

Head of Marketing

Karat Financial (Fintech and Creator Economy) 💵 | PickFu (Market Research and SaaS) 🔬

January—December 2022

Karat Financial (July-December)

• Led a 4-person team (+ contractors) in executing marketing initiatives, including content creation, events, billboards, UGC campaigns, SEO, partnerships, and PPC.

• Built and implemented new editorial processes for experimental social media content on TikTok, YouTube, and Instagram Reels, collaborating with top influencers.

• Directed user engagement strategies to drive subscriber growth of 168% on YouTube, 83% on LinkedIn, and 14% on TikTok.

• Remotely managed a billboard campaign, generating 40+ million views and 2.6+ million likes across social media platforms.

PickFu (January-July)

• Oversaw all marketing initiatives and department members, including conference/event marketing, brand marketing, and content marketing, with a focus on e-commerce and gaming.

• Led marketing site design and SEO efforts as both an individual contributor and manager, resulting in a 4.6% increase in active users, a 10% boost in organic traffic, and 91.2% higher engagement.

• Reallocated marketing spend, reducing ad expenses by 48% and increasing click-through rates on branded search terms by 13% by shifting focus to leaner, organic strategies.

Director of Content

Podia 🎬

Creator Economy and SaaS

Website builder, email marketing platform, online course creator, and membership platform.

November 2020—January 2022

• Directed, executed, and planned key marketing initiatives on and off the company blog, sustaining ~30,000 monthly users independently at the time of departure.

• Established strategy, training, and procedures for the content team, serving as the "arbiter of quality" for all published content.

• Managed and executed an evergreen weekly digest, achieving a consistent open rate of 30-40%.

• Designed, executed, and authored three lead magnets, resulting in a cumulative conversion rate of 51%.

• Launched various special projects, including virtual summit marketing, landing page creation, technical CMS maintenance, and experimental brand marketing initiatives.

Lead Content Marketer

Podia 📝

May 2019—November 2020

• Scaled the content team to produce 3 long-form (2,500+ words) articles weekly per writer and facilitated monthly guest posts on external blogs.

• Developed and nurtured relationships with the audience through long-term, multi-touch campaigns focused on acquisition, conversion, and retention.

• Led content initiatives that increased website traffic from 40,000 to over 100,000 monthly visits, created through a combination of SEO blog and video content.

• Provided strategic oversight and editing support for the YouTube channel, contributing to a growth of 19K subscribers (as of the time of departure).

• Managed the hiring, training, editing, and workflow for the content team, including in-house writers, video marketers, consultants, and freelancers.

Content Marketer

Podia 📈

December 2018—May 2019

• Managed all aspects of content production as a one-person team, including ideation, research, writing, editing, publishing, and post-publishing promotion.

• Mentored new writers as the team grew, developing the content brand voice, style guide, and processes that evolved into operational guidelines and a content tech stack.

• Played an instrumental role in growing site traffic from 4,000 to over 40,000 monthly users (a 900% increase) both as a solo content creator and later as the editor of a growing team.

Content Marketer / Content Writer / Editor

Freelance 🐣

April 2016—November 2018

• Worked with various content agencies before specializing in SaaS content writing and content marketing. My favorite client was Podia, my second favorite was a perfume and scent encyclopedia. :)

• Provided training on content marketing and SEO to a diverse range of clients, from experienced marketers to small business owners, teaching them how to effectively market their businesses.