Spoak's programmatic SEO

01 — Project details

The goal was to identify and execute on programmatic SEO opportunities with Spoak's in-app product and design feed, increasing our organic demand generation and capture.

02 — Creative process

I began this project by conducting SEO research to identify formulas for programmatically building web pages targeting thousands of long-tail keywords with low competition. After identifying several high-potential keyword clusters, I collaborated with the engineering and product teams to create an interactive on-page experience that matched user intent and funnel stages.

Using a combination of automated content generation tools and tailored keyword strategies, we launched over 10,000 landing pages. Within the first seven months, our most successful leg of this project reached 100K impressions a month and 200+ leads and scaling.

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