01 — Project details
The aim was to create landing pages that could convert users on site through the nav and users coming directly from the search engines result page.
02 — Creative process
I paper prototyped these pages and worked with our marketing developer to create flexible CMS templates. These pages can be applied across any stage of the funnel to convert more users and can switch between "role" mode, "use case" mode, or a combination of both.
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