01 — Project details
When SEO leads enter an email list, they're ready for a lot of things, but it's rarely a pitch. This email course, disguised as a marketing automation, provides value to users searching for layout tips and tricks while positioning Spoak as the perfect solution when or if they want to pay to solve their problem.
02 — Creative process
Spoak had a lot of design expertise hiding in content that was no longer performing well. I turned that content into an email series, plus added some of my own research to flesh it out. I was the sole designer, strategist, copywriter, and automation creator for these emails.
Make sure to open image in new tab if you want to see something up close and personal. 🖼️
